US SellUP acquires UK email marketing agency

SellUP Inc, an email marketing company headquartered in New York, has announced its acquisition of global email marketing agency, Alchemy Worx. Established in 2001, Alchemy Worx currently creates, manages and deploys consumer and business emails for international brands and Fortune 500 companies. With offices in London, Atlanta, San Diego and Sydney, Alchemy Worx provides a variety of services to top-tier clients, including strategic planning, design, copywriting, production, testing, and analysis of email campaigns.
Both Alchemy Worx and SellUP stand to greatly benefit from this acquisition. From a brand perspective, Alchemy Worx will retain its identity and continue to execute complex eCommerce strategies for its existing client base, while gaining more insight into retail strategy. SellUP, who offer analytics-driven, global B2C strategies for Top 1000 online retailers, will gain a formidable asset in Alchemy Worx, bolstering efforts to build relationships with larger companies reaching beyond retail.
SellUP, with offices in New York and Manila, will extend the full support of its seasoned in-house design and coding teams, and its data scientists to strengthen analysis and production, offering Alchemy Worx clients a wide range of resources.
Dela Quist, an international email marketing thought leader and Alchemy Worx founder, shared his thoughts on the acquisition. “We are clearly now in a world where the need for relevance is driving optimization as hard as the need for revenue, by combining our complementary skills, resources and testing capabilities, Alchemy Worx and SellUP will ensure that our clients stay ahead of the curve.” Quist will continue to lead the Alchemy Worx business following the acquisition.
Allan Levy, CEO of SellUP, Inc, is excited for what the future holds. “Dela and Alchemy Worx have been at the forefront of email marketing since 2001. The addition of their thought leadership and development team will help us increase our existing clients’ business and rapidly expand our footprint in the industry.”
SellUP Inc is an email marketing company specializing in strategic solutions for retailers and service businesses. SellUP’s mission is to assist clients in maximizing their return on retention through smart data analytics and design.