US Relevance New York opens London office and rebrands

On the heels of its fifth anniversary, New York-based public relations and brand building agency Relevance New York has announced a new office in London and its subsequent rebrand to Relevance International.
The firm’s new overseas office – which will open next month at 16 Great Chapel Street – is strategically located in Soho in the heart of Central London. Both offices now fall under the rebranded name Relevance International, which will continue to service clients worldwide on a larger scale. Relevance International also maintains a network of carefully curated partner agencies globally.
“A London office was always a part of our company vision, as it’s an integral, global city with tremendous impact on the worldwide property and hospitality landscape, as well as a media capital, much like New York City,” stated Relevance Founder and CEO Suzanne Rosnowski. “Our clients’ target customers are no longer centralized on one area or region, and we recognize the increasing need for press internationally. As we celebrate our fifth year of success, now is the time to expand Relevance’s reach to Europe as a solution for our globally influential clients.”
Relevance International’s London outpost will service the wider European marketplace and promote global projects with a stronger emphasis on UK-based media. The office will launch with a portfolio including global real estate network Leading Real Estate Companies of the World; London-based private equity capital advisory firm Real Asset Partners; industry luxury auction leader Concierge Auctions; and architecture firm Spector Group.
Consistently ranked in the Observer’s PR Power List as one of “New York’s Top Specialty PR Agencies,” Relevance International services an array of residential and commercial real estate developers, projects and brokerages; corporate brands; architects and designers; hospitality projects; and luxury goods accounts. Originally founded by Rosnowski in 2012, the firm focuses on both brand building and strategic public relations, in addition to social media and digital services. Its impressive client roster currently includes top new development projects like Peter Marino’s The Getty, 111 Murray Street, 565 Broome SoHo, 45 Park Place, Tangram and 99 Hudson; and corporate clients including Concierge Auctions, Greystone, Madison Equities, Tamarkin Co. and Perkins+Will’s New York office.
Comprised of a leadership team with more than 90 years of collective experience in key markets around the world, Relevance International continually delivers top-tier media results and out-of-the-box creative and strategic partnerships thanks to its strong press relationships, strategic counsel and deep level of knowledge of the PR landscape. Relevance’s creative and forward-thinking approach has garnered press coverage worldwide.
“My PR career began in Hong Kong, China, and I always knew Relevance would one day become international. We have always garnered global press for clients in New York, Miami, San Francisco and beyond, establishing press relationships and securing media in key international publications,” Rosnowski added. “We are passionate about creating the widest net of relevance we can for our clients. This move furthers our opportunity to drive influence and make global media waves.”