US Knot Standard Custom Menswear opens London concept store

Knot Standard, the fast growing menswear company, has opened a concept store in London’s Soho Square neighborhood. The concept store represents a significant milestone for Knot Standard, marking the brand’s first physical store expansion into Europe. Knot Standard provides a unique value proposition, combining modern technology with old world craftsmanship through custom suits, shirts, blazers, and luxury casual items.
Inside the concept store, customers can create custom garments with the assistance of Knot Standard stylists. Knot Standard carries the finest fabrics from mills including, Loro Piana, Ariston, and Dormeuil. Customers choose the fabric options both physically and digitally, facilitated by the Knot Standard virtual studio imagery, which also operates within the Knot Standard Concept Store in Bloomingdale’s flagship in New York.
Founded in 2010 by John Ballay and Matt Mueller, Knot Standard combines a unique high tech approach to old world tailoring. Knot Standards mission is to consistently offer premium product with the highest service, using technology to facilitate purchases in the showroom and online.