US Brandzooka acquires social ad-optimization platform AdJelly

Brandzooka, the fastest growing self-service programmatic ad platform, has acquired Cyprus-HQed AdJelly, the ad creation, deployment and measurement platform for Facebook Ads. Ad Jelly has more than 200,000 advertisers currently leveraging their resources and more than 5,800 small and medium businesses (SMB) using the platform. The acquisition marks the first strategic venture for 24-month-old, Boulder-based Brandzooka.
“When we founded Brandzooka we set out to fully democratize digital advertising by leveling the playing field for marketers, and to offer intuitive, accessible programmatic marketing solutions for brands of all sizes; without the high technical or monetary overhead,” said Brandzooka’s Founder and Executive Chairman Alex Bogusky.
EU-based AdJelly is a Facebook Advertising Partner that boasts over 20,000 unique visitors per month, and its suite of ad creation tools, such as the AdJelly Ad Size Guide, have become ‘must haves’ for any digital marketer looking to deploy advertising across multiple SMB-driven advertising channels. It gives marketers and small business owners an intelligently organized platform to research, create and deploy placements, such as: display ads, sponsored posts, social video ads, among others.
Under Brandzooka, AdJelly plans to move their services from a subscription-based model to free-to-access service in the near future.
“Part of making digital advertising accessible to business of all sizes is to offer better tools, including measurement,” said Brandzooka’s CEO Aquiles La Grave. “AdJelly’s services on the ad creation and creative deployment side of digital advertising are a great complement to Brandzooka’s streamlined approach to distribution.”
Brandzooka, founded in 2015, supports more than 15,000 advertisers in 80+ countries by providing algorithmic and A.I. driven programmatic media planning and media buying across all major Ad Networks and Publishers. Through it’s free-to-access programmatic platform, Brandzooka delivers high-performing advertising campaigns in a matter of minutes with no technical decision points. The company, which has averaged quarterly revenue growth in excess of 100 percent, is primarily driven by strong SMB demand worldwide.
Brandzooka’s recent partnership announcement with Dentsu Aegis-owned MKTG, made a bold statement regarding the platform’s ability to support enterprise use cases. The acquisition of the Ad Jelly, and their audience of valuable SMB marketers, reinforces Brandzooka’s position as the leading programmatic platform for SMB’s and continued aggressive growth in that segment. As a result of the acquisition, AdJelly’s operations will move from Cyprus to Boulder.