UK ASOS plc agrees to open new US fulfilment centre

ASOS has announced that it has signed an agreement to establish a new North American e-commerce fulfilment centre in Union City, outside of Atlanta, Georgia. Fit-out is expected to commence shortly with operations starting in Autumn 2018.
This fulfilment centre will significantly enhance ASOS’ US customer proposition providing more cost effective, faster and more flexible delivery options.
As part of its planned, phased development programme, ASOS will initially invest c.US$40 million in fit-out, establishing a 10 million unit capacity facility with the opportunity to expand further at the appropriate time.
The agreement marks a significant progression in the Company’s targeted geographic growth strategy.
Nick Beighton, CEO, commented: “This agreement is a major step forward for ASOS in the US and demonstrates the opportunity we believe lies ahead in this key market. Our US business delivered 39% constant currency growth in the first six months of the current financial year following sales of £179m in the year ended August 2016. Our US fulfilment centre will enable us to significantly develop our proposition for our 20-something US customers supporting our continued growth and future ambitions.”