TripleLift opens offices in London

TripleLift, the US native programmatic technology company, has expanded its global footprint with the hiring of two industry leaders and the opening of a new office in London.
John Stoneman joins the company as General Manager, Europe, and brings with him more than two decades of digital experience. The industry veteran was part of the original MSN UK launch team, has worked for Nokia and InMobi and most recently led five European offices across the region as PubMatic’s VP of EMEA.
Joining John in the London office is George Head who has more than 10 years of advertising technology experience and will be working closely with the publisher community as the leader of TripleLift’s Business Development efforts for EMEA. Previously, Head led sales efforts in EMEA for Polar and was responsible for building Criteo’s UK publisher strategy. He has also held positions at TradeDoubler and Blue Latitude.
Since its founding in 2012, TripleLift has grown more the 533 percent YOY and has partnerships with more than 1,500 premium publishers including Conde Nast, The Atlantic and Hearst Newspapers. The addition of key leaders in the UK is setting the foundation for expanding its growth internationally.
Eric Berry, CEO and Co-Founder of TripleLift said: “We are seeing strong demand for consumer friendly, native ad experiences in Europe. John and George have the experience and proven track record to expand on our offering and success globally.”