Spanish Telepizza celebrates its first store in Iran

Telepizza, the largest non-US-based pizza delivery company in the world by number of stores, has announced further expansion, with the opening of its first Iranian store in Marzdaran Boulevar, Theran, and a further two stores set to open by the end of the month. Telepizza signed a masterfranchise agreement with Momenin Investment Group last year; MIG will be investing €100 million in the next ten years.
The Theran store opening marks the start of the latest phase of Telepizza’s ambitious global expansion plans, becoming the first International QSR brand to enter the Iranian market and with 1,421 stores globally. Telepizza plans to build on this successful first launch with a further seven stores due to open in Theran by the end of 2017 and 200 stores across Iran planned in the next 10 years.
The significant opportunities presented by Iran’s large, young, population (more than 80 million people of which 65% are below 36 years old), and highly fragmented competition, made the country an obvious choice for expansion.
“We are very proud of the inauguration of our two first Iranian stores. It is a great responsibility to become the first QSR chain in the country,” remarked Pablo Juantegui, Chairman and CEO of Telepizza Group. “At Telepizza, we are delighted to share with Iranian consumers the essence of our brand, bringing them the unique flavor of our pizzas, at any moment and place.”
Telepizza International President, Giorgio Minardi, commented: “The launch of our first Iranian outlet marks an exciting step in our international expansion which continues to gain momentum. Iran looks set to become a hugely important market for us, with significant room for growth. We know our innovative flavours and commitment to use only quality local Iranian ingredients, coupled with our outstanding customer service and great value will appeal to Iranian consumers.”