Romanian bike brand Pegas makes first tire marks in the UK

Pegas has announced plans for bringing its retro communist lowrider bike to the UK. The Romanian brand has made its first tire marks in the UK, supporting the Romanian community through sponsorship of a series of concerts with the famous Romanian hip hop band, Parazitii, together with Funk Rock Hotel. The concerts held in Birmingham and London were both sold out. Another series of concerts will follow next year.
The Pegas bike business started with a bicycle frame built during the communist era in 1972, from an armament factory in Zarnesti, Brasov county. The design was inspired by American and British muscular bikes which, in turn, imitate the style of a chopper motorcycle. The Pegas silhouette, with long saddles and horns, became the definition of the word “bicycle” for thousands of children in communist Romania. It was a cult object and one that defined childhoods for those who learned to ride a bicycle between the 1970s and the 1980s. Europe and the United States loved these models known under different brands, for example, Raleigh in the UK, Bonanza bike in Germany, High Riser in Austria. After 1989 andthe Romanian revolution, Pegas slowly went out of the market.
Twenty years later, in 2012, four people with a passion for bikes, through an independent project, developed Pegas and the old bicycle into a new form for children who had grown up. Twenty-eight new models and over 200 colour combinations are available on bicicletapegas.ro/en.
Furthermore, Pegas is actively looking for institutional partners in the UK to implement a smart bike sharing service.