NavAds launches US operations

Dutch NavAds BV, the provider of location content to the databases that power the navigation and mapping industry, has announced the launch of its US operations based out of California. The company has tapped marketing strategist Gideon Rubin to head the US operation as Chief Strategy Officer and Advisory Board Member.
“We are delighted about the opening of our US operation, which will support the growing demand we have been experiencing for our solutions,” said Lex ten Veen, CEO, NavAds BV. “Our US footprint is already helping to elevate our profile in North America, resulting in several important relationships with industry leaders, whose customers will have the opportunity to reach optimal brand visibility across navigation, mapping, in car and GPS channels.”
NavAds’ technology makes businesses visible across all the digital mapping platforms users engage on the go. Strategic publisher partnerships and API integration with TomTom Maps, HERE Maps, Apple Maps, Factual and others make NavAds the only provider of globally available, multichannel navigation visibility solutions for enterprises and multinational marketing agencies.