The Marketing Group acquires TDA GROUP & Addiction Advertising

The Marketing Group PLC (the Group), the Swedish digital marketing and advertising agglomeration, has announced the strategic acquisition of TDA Group and Addiction Advertising, strengthening its digital marketing and advertising capabilities in the US and Singapore. The acquisitions continue the Group’s expansion strategy to add profitable, debt-free and well-managed private businesses that enhance its suite of digital services in key markets.
The two companies were incorporated through the special purpose holding company Rinnik Group. The transaction was completed at a strike price of EUR 4.22 per share (based on a 10-day volume weighted average price). This requires the creation of 2,962,085 new ordinary shares, such that the total number of Ordinary shares issued by The Marketing Group has increased from 31,223,827 to 34,185,912.
The acquisitions bring the total number of portfolio businesses within The Marketing Group to 19. Together these businesses have 32 offices in 8 countries, serving clients across the USA, Europe, Asia, Australia and New Zealand.
The new subsidiary businesses added to The Marketing Group are:
1. TDA Group LLC, established in 1986 and based in Silicon Valley, is a B2B marketing and advertising agency for the US high-tech industry. It plans, creates and manages content marketing programs for clients including IBM, Intel, Dell and Lenovo. It has 25 employees.
2. Addiction Advertising Pte Ltd, established in 2011 and based in Singapore, is an advertising agency serving public and private sector clients including the Monetary Authority of Singapore, the Singapore Building and Construction Authority, Standard Chartered Bank, OCBC Bank and China Life Insurance. It has 11 employees.
The acquired businesses will retain their own unique brands while benefitting from the scale, global reach and access to new products and services that come with being part of The Marketing Group’s global network. Collaborations and partnerships between portfolio businesses will lead to new client relationships, help to attract new business opportunities and offer the potential for significant cost synergies.
Jeremy Harbour, Executive Chairman, The Marketing Group plc, commented: “We are delighted to add TDA Group and Addiction Advertising to The Marketing Group’s portfolio of businesses. Each brings valuable talent and expertise that complement our existing service offering and help to further strengthen our positions in the US and Singapore. Going forwards, we continue to identify and execute further accretive acquisitions that create value for our shareholders and support our ambition to build a global business, offering clients a full spectrum of digital services.”