German mytaxi acquires Clever Taxi, the Romanian taxi app

mytaxi, the taxi e-hailing company, has acquired 100% of Clever Taxi, the Romanian taxi app. With this acquisition, mytaxi has consolidated its presence in the international mobility market and strengthened its position in Europe. The parties agreed not to disclose the exact details of the transaction, but stated that the valuation was set at an 8-figure number.
Clever Taxi, which was founded in 2010 by Mihai Rotaru and Alexandru Dumitru, operates in 20 major cities in the country and has 17,000 registered taxi drivers and around 600,000 registered customers. Since 2010 Clever Taxi has provided more than 40 million rides in Romania making it the largest e-hailing app in Romania. For the time being the Clever Taxi brand will continue to exist, which means that Clever taxi drivers and customers will be able to continue to use the service as normal.
Through this strategic acquisition, mytaxi is accelerating the international expansion of the taxi booking app in Europe. Launched in 2009, mytaxi was the world’s first app to enable a direct connection between taxi users and taxi drivers. With a global volume of more than 10 million downloads, over 120,000 registered drivers and availability in more than 70 cities in 10 – soon to be 11v- European countries, mytaxi is the frontrunner in the field of taxi booking apps. Romania will become the eleventh country in Europe in which mytaxi operates.
Andrew Pinnington, Chief Executive Officer at mytaxi, said: “We are very pleased to welcome Clever Taxi into the mytaxi family. As the first taxi app in Romania with 17,000 drivers and 600,000 customers, Clever Taxi is the perfect fit for mytaxi. This latest acquisition underlines our ambitions in the development and growth of urban mobility in Europe. It is another step in making mytaxi the biggest, best and most loved taxi provider in Europe – providing everyday magic to millions of people across the region.”
Klaus Entenmann, Daimler Financial Services, said: “mytaxi is a fundamental component of our mobility offer and its European organic and dynamic expansion remains a strategic cornerstone of putting mobility at your fingertips.”
Mihai Rotaru, co-founder and CEO of Clever Taxi, said: “We are really excited to join mytaxi because this acquisition will enable us to fulfill our shared vision of the transportation market. Since 2010 Clever Taxi has been pioneering how people get around in cities across Romania. mytaxi is the ideal partner for us because we are both committed to investing in local markets and to provide the safest, most reliable and legal form of authorised transportation and to help people move around their cities more freely through advanced mobility solutions. We look forward to working with the team to develop further innovative mobility solutions to both drivers and passengers.
“We also intend to develop a local Research and Development (R&D) centre in Bucharest to provide mobility technology globally and hence we are currently hiring in all aspects of business and technology.”
mytaxi is a product of Intelligent Apps GmbH and was founded in June 2009; the world’s first taxi app that establishes a direct connection between a passenger and a taxi driver. With around 400 employees, mytaxi now spans across Germany, Austria, Poland, Spain, Italy, Portugal, the UK, Ireland, Sweden and Greece. Since September 2014, mytaxi has been a subsidiary of the Daimler Mobility Services GmbH (part of Daimler Group). In July 2016 mytaxi announced a merger with Hailo, the leading taxi app in the UK and Ireland, an important step to become the leading taxi e-hailing app in Europe. In February 2017 mytaxi announced the acquisition of Taxibeat, the leading taxi app in Greece. Taxibeat will be integrated into the mytaxi platform in 2017 and will be re-branded into mytaxi. CEO of mytaxi is the former CEO of Hailo, Andrew Pinnington.
CleverTaxi is a platform operated by Clever Tech SRL and is the leading e-hailing app of Romania. First established in 2010, it launched in Bucharest as the answer to the common issue of finding a safe available taxi in peak times in a crowded metropolitan area, that co-founders Mihai Rotaru and Alexandru Dumitru solved using smartphone apps. To date CleverTaxi has operated over 40 million rides throughout the 20 cities it is available in. With 600,000 users and 17,000 registered drivers it the go-to transportation app when travelling anywhere nation-wide.