Chinese Hisense to establish American Internet-TV operation center

Hisense will copy its successful operating system in China, and set up an American Internet-TV operation center. Hisense has 2.6 million TV subscribers in the US, and the figure is projected to increase to exceed 6 million by 2018. It will cover 20 million American households (calculated by the average number of American residents).
Hisense, the multinational consumer technology manufacturer and one of the largest television brands in the world, has 23.43 million Internet-TV users; the number of daily active users only in China reached 11 million in February. Hisense has already truly become the biggest Internet-TV platforms in China.
Netflix is its content partner in the US and its user activity ranks top compared with other partners. The primary aim of Hisense was to enrich and differentiate the content and thereby increase the sales competitiveness of Hisense TV.
Netflix, one of the American biggest streaming media operators, has a strict requirement for its certification on audiovisual effects, display technology and image data processing technology and Hisense is the only company that has received NRTV certification in China.
Based on the huge shipments of Hisense TVs, Hisense has added television content into its business model. The company Juhaokan, which is an individual corporation owned by Hisense Group, took on this business sector. Hisense will close its series A financing in 2017 and setting up the American internet-TV operation center draws on this capital investment.