Britain’s Belstaff opens first flagship in Tokyo, Ginza Six

British modern heritage brand Belstaff has opened its first flagship store in Tokyo, within the 47,000m2 retail space “Ginza Six”, the cutting edge of modern development and the biggest retail launch in Tokyo this decade.
A private opening event was held in the store, ahead of the public opening on the 20th April. The store holds the first offering of the women’s line in Tokyo and the first complete offering of menswear from the brand. This follows Belstaff’s launch into the Japanese market in 2016, with retail spaces opened in Matsuzakaya Nagoya, Isetan Tokyo and Kobe.
The opening of a flagship in Tokyo showcases the brand’s development in Japan and its continued international expansion and dedication to retail. Global Ambassador and Hollywood A-lister Liv Tyler joined press and guests for the opening.
The Tokyo store itself will offer an exclusive “Ginza Capsule” collection of lighter weight pieces and the first eyewear collection from the brand, all hand made with the finest materials in Japan. The 100m2 store is the second biggest retail space in Asia, after Macau, and the biggest retail launch since the flagship in New Bond Street, London.
Gavin Haig, Belstaff CEO, said: “Ginza Six, our fourth opening in Japan, shows our fast and strategic expansion in this important market. The Japanese influence on fashion and style can be felt globally, which is why we selected this great country as a key pillar market for Belstaff. The Japanese appreciation and appetite for modern heritage is key to our success here. We are also a brand that continues to innovate, with functionality as important as style. Our successful launch of the ongoing partnership with SOPHNET, showcased a more street style influenced collection, which is synonymous with Tokyo, and was well received all over the world.”
“The first launch of our women’s business in Japan is at Ginza Six, with Ambassador Liv Tyler attending and representing our modern Belstaff Woman. Ginza Six epitomises the new luxury by offering shoppers an experience of the highest quality. We are thrilled to be a part of this historic opening, an important milestone in the brand’s 93 year history.”
Belstaff is a modern British heritage brand steeped in the spirit of adventure, protecting independent spirits to venture free. In Belstaff, the fearless explorer and the stylish alike will discover clothing for a contemporary lifestyle influenced by Belstaff’s rich 93 year history, yet firmly rooted in the present and forever forward-looking.