Blue Latitude Health expands to the US

Blue Latitude Health (BLH), a UK privately owned creative marketing consultancy specialising in healthcare, has opened a new US office in New York City, NY. BLH will initially offer its strategic consultancy services from this new office, with the intention that its full service offering, from insight, strategy, customer experience and creative services, will be available to US clients in the near future.
BLH is a new breed of creative marketing consultancy offering the commercial vision of a consultancy with the creativity of an agency. Headquartered in London, UK, the company has worked with US and global clients for over ten years providing strategic expertise for healthcare clients to better engage with their customers. Building on this success, the company is rapidly expanding with the aim of building new relationships with, and providing its services to, a wider range of companies in the US, the world’s single largest healthcare market and the global base of many of the world’s healthcare companies.
BLH works with brand and franchise leads to help them optimally position their launch products, and reposition in-market products that are experiencing market changes, with the aim of maximizing the products’ commercial potential. The unique combination of expertise, strategy and in-depth knowledge of the sector has enabled BLH to build a solid client base that includes some of the most influential healthcare brands in the world, such as Janssen, Bristol-Myers Squibb, Pfizer and AbbVie. Over the last year, BLH worked as the sole agency on several projects for global as well as regional brand and medical teams, delivering innovative capability building projects; such as Lilly’s Medical Information Cascade, which culminated in a PMEA Innovation award at the end of 2015, working with Lilly’s Global Medical Education team.
Martin Brass, Co-Founder and Managing Director at Blue Latitude Health, said: “We are very excited to be expanding and opening an office in New York City, where we will be able to service our existing clients better and connect with a wider group of healthcare, life sciences and pharmaceutical companies in the US. Our model of ‘strategy through creativity’ is gaining measurable traction with clients making us very confident that our expansion and growth will be supported by quality delivery that continues to exceed our clients’ expectations.”
Fred Bassett, Co-Founder and Head of Strategy at Blue Latitude Health, added: “The opening of our US office marks the achievement of another exciting milestone in BLH’s growth. We still feel we’re just scratching the surface of what we’re capable of in terms of the value we can bring to our clients. We believe there is a major opportunity for our innovative approach, and with this step into the US, we are demonstrating our commitment to making our business truly global.”
The new US office will open with two consultants from BLH UK, James Atherton (Managing Consultant, US Vice President) and David Cooney (Consultant), bringing with them culture, frameworks, processes and knowledge, with the aim to grow rapidly, employing further consultants and support staff in the coming year.
Photos of co-founders, Martin Brass and Fred Bassett, and US team, James Atherton and David Cooney, available on request.