Advantage Smollan announces acquisition of Hamilton Bright

Advantage Smollan, the UK-based joint holding company between Advantage Solutions (Advantage) and Global Smollan Holdings (Smollan), has announced its pending acquisition of Hamilton Bright Group BV, a specialist in sales, brand activation and market intelligence in the Netherlands and Belgium. The completion of the acquisition is subject to customary closing conditions.
Advantage Smollan provides outsourced sales, marketing, and technology solutions for consumer goods manufacturers and retailers in a number of European markets. Hamilton Bright extends Advantage Smollan’s reach into the key markets of the Netherlands and Belgium and provide a unified solution for customers in these countries. Hamilton Bright will continue to operate under its current name.
Laurence Clube, Chief Operating Officer of Advantage Smollan, commented: “I am very excited about Hamilton Bright joining Advantage Smollan. This move brings a high quality business into the group and will enable us to improve and broaden what we do for our customers by sharing best practices.”
“To build Advantage Smollan’s footprint across Europe, we are targeting companies that are number one in their markets and share our entrepreneurial culture and passion for adding value. We have clearly found that in Hamilton Bright,” said Tanya Domier, CEO of Advantage.
David Smollan, Chief Executive Officer of Smollan, added: “We are excited to partner with Hamilton Bright who are a great cultural fit for our group and bring great expertise through their diversified service offerings”.
Hamilton Bright was founded in 2000 and holds a client portfolio that includes many of the largest companies operating in the Netherlands and Belgium, whether of national or international origin.
“Hamilton Bright has a strong history of success in improving retail sales in the consumer electronics, body and healthcare, and food sectors,” said Claudio Missaglia, CEO of Hamilton Bright. “We believe that as part of Advantage Smollan we will continue to deliver exceptional results for our clients and to increase the opportunities for our people.”