Accenture completes acquisition of majority stake in IMJ

Accenture has completed its acquisition of a majority stake in IMJ Corporation, a Japanese full-service digital agency. The majority acquisition enhances the capabilities of Accenture Interactive in the local market, bringing together leading-edge creativity, deep knowledge in advanced digital technology and consulting capabilities from Accenture and IMJ to provide seamless, end-to-end digital marketing services. Financial terms are not being disclosed.
“Digital services are a core capability we use to help drive the transformation of our clients and enable them to achieve business growth. The role digital marketing can play to enhance the customer experience through creativity and innovation is only increasing in today’s digital age,” said Atsushi Egawa, country managing director at Accenture Japan. “Accenture is expanding our global digital marketing capabilities that are offered to the market. Using our unique capabilities, Accenture will continue to provide superior digital services to our clients while collaborating with leading industry partners in our ecosystem.”
“Today, we celebrate our 20th anniversary. I am pleased to be able to continue our journey with a recognized leader like Accenture to further propel our growth in this milestone year,” said Shinji Takeuchi, President – Chief Executive Officer of IMJ. “Together, IMJ and Accenture will be the leading player in the digital marketing area, helping our clients to realize their business goals and create delightful experiences for their customers.”
Accenture Interactive offers a full suite of integrated digital marketing services, from experience design to marketing, content and commerce, focused on the digital customer agenda. It partners with leading brands to create engaging customer experiences with transformative results and was recently named the largest and fastest-growing digital agency network worldwide by Ad Age.